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The digital promotional terrain is constantly transforming, presenting both opportunities and threats. One of the most critical challenges facing advertisers today is ad fraud, a pervasive problem that can deplete advertising budgets and damage brand image. To combat this growing danger, it's essential to understand the various types of ad fraud, t

Banner ads are a prevalent type of online advertising that appear on websites. They come in various dimensions, from small rectangular displays to larger, spanning banners that dominate the page. These images aim to capture users' focus and showcase products, services, or brands. Traditionally, banner ads are static images However, recent trends h